Metrics

Below are explanations of some of the metrics used in the Platform and applied in the segment builder:

Metric	Explanation
Quantity of receipts	Quantity of uncancelled receipts
Average receipt	The ratio of the sum of all uncancelled receipts to the number of all uncancelled receipts
Median receipt	The median value of the amount of the receipt on the uncancelled receipts
Average quantity of items per receipt	The ratio of the quantity of items in all uncancelled checks to the number of all uncancelled receipts
Quantity of visits	Quantity of days when the Customer has at least one uncancelled receipt. For example, if the customer had two receipts in one day and one receipt in another month, the number of visits will be two
Customer Lifetime Value (CLTV)	CLTV is calculated as the sum of the customer's uncancelled receipts for the last N months, where the quantity of months can be set in the system setting (parameter "Period of RFM-segments calculation")
Date of birth	Date of birth (taking into account the year). For example, "Date of birth = May 1, 2000" - only for those Customers who were born on May 1, 2000
Birthday	Date of birth (not including the year). All Customers born on May 1 are considered to have "Birthday = May 1, 2000". However, the year of birth can be any
Month of birth	Month in which the Customer was born
Year of birth	Year in which the Customer was born
Age	Customer’s age (number of full years)