Anniversary

The Anniversary trigger allows you to track anniversaries of events.

Anniversary trigger settings dialog box

The trigger allows you to:

1. Define type of event:

• Customer’s birthday date

• Customer registration on website or in loyalty system.

• Customer’s first order.

• Customer’s last order.

Type of event

2. Set the interval for launching the campaign. The interval can be measured in years, months, days. For example:

• Every year;

• Every 2 months;

• Every 10 days.

Campaign launch interval

3. Set a delay. For example:

• Greetings 15 days before birthday (delay "-15 days");

• Bonuses one week after the first purchase (delay "+7 days").

Delay

Examples of this trigger usage:

1. Send birthday greetings and bonuses 15 days before the customer’s birthday every year.

2. Congratulate the customer on the anniversary of the first purchase.

3. If the customer hasn't made a purchase in a year, send him a promo code to encourage his next purchase.

4. To celebrate the anniversary of the customer’s registration on the website, offer him to participate in the promotion.