Personalization

Technology of personalization allows you to tailor mailings to each customer. The Platform adapts the text of the message and builds a relevant offer to the customer, choosing the right moment to send the message if necessary.

Example:

Within the same mailing for recommended products:

• One customer will receive a message (based on his/her purchase history) offering to buy replacement razor blades and a message block about a "3 for the price of 2" promotion in stores in his/her city.

• Another customer will receive a message (based on his/her purchase history) with an offer to buy a charger and a message block about a new pickup point which has opened in his/her city.

The Platform has the following personalization tools:

• Template engine;

• Product recommendations.