Personalization
Technology of personalization allows you to tailor mailings to each customer. The Platform adapts the text of the message and builds a relevant offer to the customer, choosing the right moment to send the message if necessary.
Example:
Within the same mailing for recommended products:
One customer will receive a message (based on his/her purchase history) offering to buy replacement razor blades and a message block about a "3 for the price of 2" promotion in stores in his/her city.
Another customer will receive a message (based on his/her purchase history) with an offer to buy a charger and a message block about a new pickup point which has opened in his/her city.
The Platform has the following personalization tools:
Product recommendations.
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