Introduction

The following data is uploaded into the Platform:

• Customers;

• Receipts (orders, in case of online stores);

• Events;

• Products (goods/nomenclature directory);

• Product categories (product classifier);

• Bonus balance;

• Promo codes;

• User directories (key-value).

The data is transmitted in one of the available ways:

• REST API;

• File exchange;

• Import from remote SQL-server;

• Import from Loymax Loyalty platform.

The frequency of data exchange depends on how quickly you need to respond to customer actions.

This data is used to build a digital customer profile: