Loymax SmartCom
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  • What is Loymax SmartCom?
  • Main
    • Main feature
    • Main terms
    • How to start work
    • Communication types and channels
    • FAQ
  • Features
    • Segmentation
      • Segment builder
      • List of segments
      • RFM segments
      • Tags
    • Mass mailings
      • Mailing list
      • E-mail mailings
      • SMS mailings
      • Push mailings
      • Mailing settings
      • A/B testing in a mailing
      • Mailing report
      • Mailing calendar
    • Campaigns
      • Creating a campaign
      • Campaigns list
      • Triggers
        • Added a product to the container
        • Anniversary
        • Bonuses expected expiration
        • Customer registration
        • Date has come
        • Date come for client
        • Date come for order
        • Days since last visit to the site
        • Days since last order
        • Days since registration
        • Event occurred
        • Item from specific category purchased
        • Lost cart on the site
        • Lost view of product on the site
        • Customer visited section of website
        • Customer visited website
        • Customer viewed product on website
        • Customer viewed product category
        • Item purchased
        • Order is paid
        • Order is cancelled
        • Repeated date
        • Getting into RFM segment
        • Getting into segment
        • System event
        • Order was made/receipt was issued
      • Actions
        • Actualize filter
        • Select customers from segment
        • Run A/B test
        • Assign call
        • Accrue points
        • Accrue bonuses in the loyalty program
        • Limit number of participants
        • Limit poll
        • Send push
        • Send SMS
        • Send e-mail
        • Filter customers
        • Wait X minutes/hours/days
        • Wait until date
        • Check e-mail status
        • Report manager
        • Set tag
      • Campaign report
      • Abandoned cart
    • Control group
    • Campaign recipes
    • Polls
    • Customer profile
    • Personalization
      • Template engine
    • Analytics
      • Dashboard
    • Templates
    • Subscriptions management
    • Receipt attribution
    • Promo codes
    • Settings
      • General settings
      • Fields
      • Directories
      • Observers
      • Users
        • Access rights
      • Regions
      • Constants for templates
      • Mailing categories
      • Managing views
  • Usage
    • Quality of contact information
    • Metrics
    • Regions
    • Cascades
    • Events
    • Recommendations for quality mailings
      • Postmasters
      • DNS configuring
      • Warming up IP address
      • Avatar for mail
  • integration
    • Complete integrations
    • Data exchange
      • Introduction
      • Data structure
      • File exchange
      • SQL server data
      • REST API
      • Data exchange bus
    • JS tracker
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  3. Actions

Run A/B test

PreviousSelect customers from segmentNextAssign call

Last updated 1 year ago

ActionRun A/B test allows you to run . That is, to create different variants for continuing the chain in the campaign. This helps you to choose the best variant and further apply only it.

To create branching variants, add child nodes. You can specify two or more different variants.

A/B test example:

In the Distribute specified number of customers field, randomly specify the number of customers on which the testing will be performed. These customers will be evenly distributed across all branches. Then the most effective variant will be given preference.

For example, if 500 is specified in the field, the first 500 customers will be evenly distributed across all branches, and all subsequent customers will be directed to the winning branch.

In the Criteria for selecting winning variant field, specify the criterion for selecting the best variant. The winner will be the variant with the maximum number of openings/transfers/orders in the branch.

The Result waiting period, days field allows you to postpone and not immediately take into account customers' actions.

For example, if the field is set to 7 days, openings/transfers/orders in the first 7 days will not be taken into account when calculating the winner.

A/B testing
Run A/B test action settings dialog box
A/B test
Criteria for selecting winning variant