Mass mailings

The mailing module allows you to send e-mails, SMS and push notifications to a group of customers.

Creating mass mailing

There are several ways to create mailing:

• From the Mass mailing section

• From the All customers section

• From the Mailing calendar section

• By copying

1. Creating mailing from the Mass mailing section

1. Select the Mass mailings section from the main menu. Select a mailing type:

2. Click Create new mailing.

3. Describe the customers you want to send the newsletter to. Learn more about how to build a segment.

2. Creating mailing from the All customers section

1. Create a segment in the segment builder, or open an existing segment (Cutomers --> User Segments --> click on the segment name).

2. In the Customers block, click the button:

   1. Create mass mailing via e-mail;

   2. Create SMS mailing;

   3. Create push mailing.

3. Creating mailing from the Mailing calendar section

1. Select the Mailing calendar section in the main menu.
2. Click Create mass mailing button.
3. Select a type of mailing:
4. Describe the customers you want to send the newsletter to. Read more detailed information about it in how to build a segment.

4. Creating mailing by copying

1. Select the Mass mailing section in the main menu. Select type of mailing:
2. Select mailing that should be copied. Click Copy.

   

Mailing recipients

After describing the customers you want to send the newsletter to, the page will display a list of selected customers and a summary of their information.

Customer list for mailing

You can estimate the volume of the mailing.

Volume of mailing

• Good recipients: customers who can receive the newsletter.

• Issue with address: customers who don't have an address, or have an incorrect address.

• No subscription: customers who unsubscribed and won't receive the newsletter.

• Actual recipients: the number of customers who will receive the newsletter.

• You can set a control group size for the mailing to assess the impact of communication on customer behavior. Read more about this here.

For example, a segment has 14,730 customers. This doesn't mean that this exact number of customers will receive the newsletter.

• 71 customers did not indicate their e-mail address.

• In the example, the size of the control group is 10%. This means that 10% of customers will not receive the newsletter.

That leaves 13,257 customers who will receive the newsletter.