Main feature

Working with the customer base

• Creation of customer 360 profile:

  • all information known about the client;

  • values of his metrics;

  • customer transactions;

  • customer events;

  • history of customer mailings, metrics assignments, and points scoring;

  • history of website visits;

  • time-line: impacts on a customer and his response actions.

• Automatic tagging of customer according to the rules;

• Automatic scoring of points according to the rules (for example, for specific actions);

• Attributing of assisted customer transactions (online/offline) to specific communication chains and mass mailings;

• Automatic data quality improvement: bringing phone numbers and addresses to universal format, determining time zone and operator by phone number and address;

• Calculation and visualization of customer interests based on his history of your website visits.

Segmentation, samples

• Visual sample editor;

• Sampling by customer properties, customer transactions properties, transaction composition;

• Sampling by tags, points, calculated metrics (AOV, CLTV, RFM, etc), and bonuses;

• Sampling by customer's interests and based on the history of website visits;

• Sampling by customer events;

• Sampling by polls results;

• Sampling based on history of communications with customer and customer response to communications;

• Stored segments;

• Support of customer source/transaction source;

• Support of customer fields in customers profiles, transactions, transaction strings.

Communication chains, mass mailings

• Automated communication chains and manual mass mailings;

• Visual editor for communication chains;

• Unlimited length, number of conditions and branches in communication chains;

• More than 20 types of customizable triggers that trigger communication chains, including arbitrary customer and system-wide external events, abandoned carts, and other website events;
• Management of customer re-entry criteria in the communication chain;

• Visual editor for messages;

• Message preview on different device sizes: desktop, tablet, phone;

• Re-usable email templates;

• Import templates;

• Quick assembly of messages from presets;

• Advanced language of template engine with support of conditions and cycles;
• Variables: outputting any attributes from customer's profile and customer-related objects (receipts, events) into the message;

• Mechanism for unsubscribing recipient from mailing lists;

• Personalization based on history of website visits (viewed product categories, viewed products, abandoned carts);

• Visualization of communication chains and mass mailings on calendar;

• Sending e-mail and delivery analytics;

• Sending e-mails via ESP or the Platform’s own delivery infrastructure (up to 18 million emails per day);

• SMS messaging and analytics on them;

• Sending push messages and analytics on them;

• Analysis of delivery errors, server replies and spam filters of e-mail providers - marking incorrect e-mail addresses and phone numbers;

• A/B-tests of communication chains;

• A/B-tests of mass mailings;

• Sending test messages;

• Recipient time-zone considering for sending sms-notifications.

Analytics

• Construction and visualization of customer base reports, summary tables;

• Stored reports;

• Dynamics and current review of customer base quality metrics;

• Dynamics and current review of message delivery for mailings and communication chains;

• Dynamics and current review of conversion funnel for mailings and communication chains;

• Efficiency of mailings and communication chains: dynamics of assisted transactions (in units/money) in relation to specific mailings and communication chains (campaigns);

• Attributing customer purchases to communication chains and mass mailings that initiated those purchases;

• Visualization of RFM-segments.

Integration

• Data exchange with accounting systems in CSV, XML, YAML format;

• ata exchange with accounting systems via REST API;
• JavaScript tracker to analyze customer behavior on website;
• Integration with ESP (Mailchimp, SparkPost, MailGun, etc.);

• Integration with SMS-gateways (SMSC.ru, Svyaznoy-load, SMSTraffic, GoldenTelecom, IntellTelecom, IqSMS);

• Integration with push services (Pushwoosh, PushW).