Triggers
Last updated
Last updated
A trigger is an event that activates a campaign. Each type of trigger is parameterized with its own set of parameters. At the output of the trigger, the chain receives an array of customer profiles for which the condition specified in the trigger is met.
The following triggers are available on the Platform:
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First order/receipt;
Last order/receipt;
Birthday date;
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Change of RFM segment;
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When you create a new campaign, it already has a trigger. By default, it is the Order was made trigger. To change the campaign trigger, double-click it with the left mouse button or right-click and click Edit icon:
Select a new trigger, click OK.