Loymax SmartCom
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  • What is Loymax SmartCom?
  • Main
    • Main feature
    • Main terms
    • How to start work
    • Communication types and channels
    • FAQ
  • Features
    • Segmentation
      • Segment builder
      • List of segments
      • RFM segments
      • Tags
    • Mass mailings
      • Mailing list
      • E-mail mailings
      • SMS mailings
      • Push mailings
      • Mailing settings
      • A/B testing in a mailing
      • Mailing report
      • Mailing calendar
    • Campaigns
      • Creating a campaign
      • Campaigns list
      • Triggers
        • Added a product to the container
        • Anniversary
        • Bonuses expected expiration
        • Customer registration
        • Date has come
        • Date come for client
        • Date come for order
        • Days since last visit to the site
        • Days since last order
        • Days since registration
        • Event occurred
        • Item from specific category purchased
        • Lost cart on the site
        • Lost view of product on the site
        • Customer visited section of website
        • Customer visited website
        • Customer viewed product on website
        • Customer viewed product category
        • Item purchased
        • Order is paid
        • Order is cancelled
        • Repeated date
        • Getting into RFM segment
        • Getting into segment
        • System event
        • Order was made/receipt was issued
      • Actions
        • Actualize filter
        • Select customers from segment
        • Run A/B test
        • Assign call
        • Accrue points
        • Accrue bonuses in the loyalty program
        • Limit number of participants
        • Limit poll
        • Send push
        • Send SMS
        • Send e-mail
        • Filter customers
        • Wait X minutes/hours/days
        • Wait until date
        • Check e-mail status
        • Report manager
        • Set tag
      • Campaign report
      • Abandoned cart
    • Control group
    • Campaign recipes
    • Polls
    • Customer profile
    • Personalization
      • Template engine
    • Analytics
      • Dashboard
    • Templates
    • Subscriptions management
    • Receipt attribution
    • Promo codes
    • Settings
      • General settings
      • Fields
      • Directories
      • Observers
      • Users
        • Access rights
      • Regions
      • Constants for templates
      • Mailing categories
      • Managing views
  • Usage
    • Quality of contact information
    • Metrics
    • Regions
    • Cascades
    • Events
    • Recommendations for quality mailings
      • Postmasters
      • DNS configuring
      • Warming up IP address
      • Avatar for mail
  • integration
    • Complete integrations
    • Data exchange
      • Introduction
      • Data structure
      • File exchange
      • SQL server data
      • REST API
      • Data exchange bus
    • JS tracker
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On this page
  • What is trigger
  • What triggers are there
  • Trigger editing
  1. Features
  2. Campaigns

Triggers

PreviousCampaigns listNextAdded a product to the container

Last updated 1 year ago

What is trigger

A trigger is an event that activates a campaign. Each type of trigger is parameterized with its own set of parameters. At the output of the trigger, the chain receives an array of customer profiles for which the condition specified in the trigger is met.

Example of a trigger: A customer has placed an order. This trigger includes all customers who have made a purchase in the last 24 hours.

What triggers are there

The following triggers are available on the Platform:

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    • First order/receipt;

    • Last order/receipt;

    • Birthday date;

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  • Change of RFM segment;

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Trigger editing

When you create a new campaign, it already has a trigger. By default, it is the Order was made trigger. To change the campaign trigger, double-click it with the left mouse button or right-click and click Edit icon:

Select a new trigger, click OK.

Abandoned cart
Abandoned view
Anniversary (Х days before/after)
Days from the last receipt
Days from the customer registration
Product added to the container
Customer was registered
Customer visited section of website
Customer visited website
Customer viewed product on website
Customer viewed product category on website
Product was purchased
Product from category was purchased
Due date
Order’s due date
Customer’s due date
Bonuses expected expiration
Order is paid
Order is canceled
Repeated date
Getting into the RFM segment
Getting into the segmen
Event occurred
Days passed since the last website visit
System event
Order was made/bill was issued