Loymax SmartCom
English
English
  • What is Loymax SmartCom?
  • Main
    • Main feature
    • Main terms
    • How to start work
    • Communication types and channels
    • FAQ
  • Features
    • Segmentation
      • Segment builder
      • List of segments
      • RFM segments
      • Tags
    • Mass mailings
      • Mailing list
      • E-mail mailings
      • SMS mailings
      • Push mailings
      • Mailing settings
      • A/B testing in a mailing
      • Mailing report
      • Mailing calendar
    • Campaigns
      • Creating a campaign
      • Campaigns list
      • Triggers
        • Added a product to the container
        • Anniversary
        • Bonuses expected expiration
        • Customer registration
        • Date has come
        • Date come for client
        • Date come for order
        • Days since last visit to the site
        • Days since last order
        • Days since registration
        • Event occurred
        • Item from specific category purchased
        • Lost cart on the site
        • Lost view of product on the site
        • Customer visited section of website
        • Customer visited website
        • Customer viewed product on website
        • Customer viewed product category
        • Item purchased
        • Order is paid
        • Order is cancelled
        • Repeated date
        • Getting into RFM segment
        • Getting into segment
        • System event
        • Order was made/receipt was issued
      • Actions
        • Actualize filter
        • Select customers from segment
        • Run A/B test
        • Assign call
        • Accrue points
        • Accrue bonuses in the loyalty program
        • Limit number of participants
        • Limit poll
        • Send push
        • Send SMS
        • Send e-mail
        • Filter customers
        • Wait X minutes/hours/days
        • Wait until date
        • Check e-mail status
        • Report manager
        • Set tag
      • Campaign report
      • Abandoned cart
    • Control group
    • Campaign recipes
    • Polls
    • Customer profile
    • Personalization
      • Template engine
    • Analytics
      • Dashboard
    • Templates
    • Subscriptions management
    • Receipt attribution
    • Promo codes
    • Settings
      • General settings
      • Fields
      • Directories
      • Observers
      • Users
        • Access rights
      • Regions
      • Constants for templates
      • Mailing categories
      • Managing views
  • Usage
    • Quality of contact information
    • Metrics
    • Regions
    • Cascades
    • Events
    • Recommendations for quality mailings
      • Postmasters
      • DNS configuring
      • Warming up IP address
      • Avatar for mail
  • integration
    • Complete integrations
    • Data exchange
      • Introduction
      • Data structure
      • File exchange
      • SQL server data
      • REST API
      • Data exchange bus
    • JS tracker
Powered by GitBook
On this page
  • What is an abandoned cart
  • How it works
  • Search for customers with abandoned carts in the Segment builder
  • Viewing an abandoned cart in the customer profile
  • Uploading information about the contents of the abandoned cart to a message
  • Instructions for setting up an abandoned cart campaign
  1. Features
  2. Campaigns

Abandoned cart

PreviousCampaign reportNextControl group

Last updated 1 year ago

What is an abandoned cart

An abandoned cart is a cart in the online store or mobile application in which the customer has put products but has not purchased them.

The cart is considered abandoned if one hour has passed since the last actions with the cart.

Information about the abandoned cart is stored for ten days starting from the moment the cart was last updated.

Carrying out campaigns for the abandoned cart allows you to increase the number of purchases.

Example of campaign for an abandoned cart:

  1. Wait two hours from the time the cart was abandoned;

  2. Send reminder e-mail to the customer;

  3. Wait three days;

  4. If the customer has not placed an order and the receipt is higher than average, send the customer a promo code for discount.

How it works

Website has a installed. For each customer action related to cart (, , changing the quantity of products, ) the website calls the JS-tracker method. The tracker transmits information to the Platform. If the Platform has identified the website visitor as a customer, information about his/her cart is communicated to this customer.

The abandoned cart is displayed in the until he/she places the order, or until the lifetime of the cart expires (ten days).

The following information on the abandoned cart is stored:

  • Date and time of the last access to the cart;

  • Contents of the cart.

In order to refer to the contents of the cart in communication with the customer, the following data should be uploaded in the Platform to the product directory:

  • Link to the product’s image;

  • Link to the product’s card;

  • Current price of the product;

  • Any other advanced product information that needs to be used in communication with the customer.

Search for customers with abandoned carts in the Segment builder

Viewing an abandoned cart in the customer profile

Uploading information about the contents of the abandoned cart to a message

Instructions for setting up an abandoned cart campaign

Abandoned cart campaign automatically sends a message to customers who have put products in their cart but have not completed the checkout. To increase conversion, remind customers after hours or days that they forgot products in their cart.

To set up a campaign for abandoned cart do the following:

Variant of campaign for an abandoned cart:

You can create for abandoned cart ( trigger). Cart is considered abandoned after one hour, after this time the trigger is activated. You can use the information about the time when the cart was created and the contents of the cart in communication with the customer.

This data can be loaded through or through YML import.

To find all customers who have abandoned cart, go to the and enter: “There is an abandoned cart” “equal” “Yes”.

Information about products left in the abandoned cart is displayed in the .

You can upload information about the abandoned cart in a message using the . Here is an of uploading information about contents of the abandoned cart:

Create campaign with the trigger.

Add the action. Specify waiting period of a few hours or days. (Remember, abandoned cart information is stored for maximum ten days.)

Add the action. Apply filter: "There is an abandoned cart = Yes". This should be done in order to send message only to those customers who have not yet completed the checkout (they may have done so during the waiting period).

Add the action. In the e-mail of the abandoned cart.

You can use to evaluate the effectiveness of the mailing.

campaign
Abandoned cart
standard integration
segment builder
Abandoned cart
Wait
Filter customer
A/B testing
JS tracker
Template engine constructs
Send e-mail
customer profile
customers profile
Output of customers with abandoned carts in the Segment builder
adding product
removing product
checkout
example
provide information about contents