Getting into RFM segment
Last updated
Last updated
The Getting into RFM segment trigger allows to select a segment as well, as R,F, and M parameters. The trigger will be launched if customer will get within these parameters.
You should create segment or select previously saved one and specify values that must be tracked. For example, R=5, F=5, M=4:
If instead of a digit you specify * for a parameter, this parameter will not be taken into account and can take any value. For example, you want to track customers who are in category 3 in R-segment and frequency (F) and cost (M) of purchases should not be taken into account: