Loymax SmartCom
English
English
  • What is Loymax SmartCom?
  • Main
    • Main feature
    • Main terms
    • How to start work
    • Communication types and channels
    • FAQ
  • Features
    • Segmentation
      • Segment builder
      • List of segments
      • RFM segments
      • Tags
    • Mass mailings
      • Mailing list
      • E-mail mailings
      • SMS mailings
      • Push mailings
      • Mailing settings
      • A/B testing in a mailing
      • Mailing report
      • Mailing calendar
    • Campaigns
      • Creating a campaign
      • Campaigns list
      • Triggers
        • Added a product to the container
        • Anniversary
        • Bonuses expected expiration
        • Customer registration
        • Date has come
        • Date come for client
        • Date come for order
        • Days since last visit to the site
        • Days since last order
        • Days since registration
        • Event occurred
        • Item from specific category purchased
        • Lost cart on the site
        • Lost view of product on the site
        • Customer visited section of website
        • Customer visited website
        • Customer viewed product on website
        • Customer viewed product category
        • Item purchased
        • Order is paid
        • Order is cancelled
        • Repeated date
        • Getting into RFM segment
        • Getting into segment
        • System event
        • Order was made/receipt was issued
      • Actions
        • Actualize filter
        • Select customers from segment
        • Run A/B test
        • Assign call
        • Accrue points
        • Accrue bonuses in the loyalty program
        • Limit number of participants
        • Limit poll
        • Send push
        • Send SMS
        • Send e-mail
        • Filter customers
        • Wait X minutes/hours/days
        • Wait until date
        • Check e-mail status
        • Report manager
        • Set tag
      • Campaign report
      • Abandoned cart
    • Control group
    • Campaign recipes
    • Polls
    • Customer profile
    • Personalization
      • Template engine
    • Analytics
      • Dashboard
    • Templates
    • Subscriptions management
    • Receipt attribution
    • Promo codes
    • Settings
      • General settings
      • Fields
      • Directories
      • Observers
      • Users
        • Access rights
      • Regions
      • Constants for templates
      • Mailing categories
      • Managing views
  • Usage
    • Quality of contact information
    • Metrics
    • Regions
    • Cascades
    • Events
    • Recommendations for quality mailings
      • Postmasters
      • DNS configuring
      • Warming up IP address
      • Avatar for mail
  • integration
    • Complete integrations
    • Data exchange
      • Introduction
      • Data structure
      • File exchange
      • SQL server data
      • REST API
      • Data exchange bus
    • JS tracker
Powered by GitBook
On this page
  • Creating group of promo codes
  • Uploading promo codes
  • Uploading promo codes via web interface
  • Promo code distribution
  • Using promo codes in the Segment builder
  1. Features

Promo codes

PreviousReceipt attributionNextSettings

Last updated 1 year ago

Promo code is a unique combination of letters and numbers that entitles the customer to a discount or gift when making purchase. Each promo code can be used only once and cannot be re-used.

Group of promo codes is a set of promo codes united by a common property. For example, promo codes of the same denomination.

Information about issued promo codes is saved to the customer's profile. This information can then be used in the .

You can switch to the Promo codes section by clicking the Promo codes link in the main menu. The main page of the section displays a list of groups of promo codes.

For each group of promo codes the following is displayed:

  • Name;

  • Total number of promo codes in the group;

  • Balance of active promo codes. For example, the group has 1000 promo codes, and 700 active ones. This means that 300 promo codes have already been sent to customers.

You can create a new group of promo codes by clicking Create new group.

The group of promo codes can be edited or deleted.

Creating group of promo codes

You can create a new group of promo codes by clicking the Create new group button in the Promo codes section.

Uploading promo codes

The Platform does not generate promo codes. They must be generated in another system (for example, in a loyalty platform). The generated promo codes must be uploaded to the Platform. There are two ways to upload:

  1. Via API.

Uploading promo codes via web interface

Promo codes are uploaded into groups. To upload promo codes to an existing group, click Edit:

Copy the generated promo codes and paste them into the Upload promo codes field. Each promo code must be pasted in a separate line.

Promo code distribution

  • {{client.promocode('<group_name>')}} For the initial distribution of promo code.

  • {{client.last_promocode('<group_name>')}} For re-issuing promo code, for example, if it is necessary to remind the customer in a message about the promo code that was issued to him/her earlier.

A mandatory parameter is specified in brackets: the name of the group of promo codes from which you want to take the promo code.

Important: The name of the group must be written in single quotes.

A unique promo code is sent in each mailing. If 1000 promo codes are sent in the mailing, the number of active promo codes in the group will decrease by 1000.

A promo code can only be reissued from the group of promo codes from which the customer has already received a promo code.

If a promo code is reissued for a customer in the mailing, but there hasn't been an initial issue of a promo code from that group yet, the customer will see an empty space in the message instead of the promo code.

Using promo codes in the Segment builder

The segment builder uses the Promo codes group to work with promo code data. The following filters are available in the group:

  • Quantity of issued promo codes;

  • Promo codes issued from the group.

For a new group, you should enter a name. You can immediately to the group.

,

The Platform allows you to give out promo codes to customers via and . In order for a customer to receive a promo code in a message, you should use the following macros:

The tab in the customer's profile displays information about all promo codes that were issued to the customer. For each promo code, you can see whether it was issued initially or repeatedly.

You can use data about issued promo codes for filtering when building segments in the (for example, "Show customers who were issued a promo code from the ‘30% discount on school supplies’ group").

segment builder
upload promo codes
Via web interface
segment builder
mass mailings
campaigns
Promo codes
Main page of Promo codes section.
Uploading promo codes via web interface
Message with promo code
Example of a segment based on promo code data