Loymax SmartCom
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English
  • What is Loymax SmartCom?
  • Main
    • Main feature
    • Main terms
    • How to start work
    • Communication types and channels
    • FAQ
  • Features
    • Segmentation
      • Segment builder
      • List of segments
      • RFM segments
      • Tags
    • Mass mailings
      • Mailing list
      • E-mail mailings
      • SMS mailings
      • Push mailings
      • Mailing settings
      • A/B testing in a mailing
      • Mailing report
      • Mailing calendar
    • Campaigns
      • Creating a campaign
      • Campaigns list
      • Triggers
        • Added a product to the container
        • Anniversary
        • Bonuses expected expiration
        • Customer registration
        • Date has come
        • Date come for client
        • Date come for order
        • Days since last visit to the site
        • Days since last order
        • Days since registration
        • Event occurred
        • Item from specific category purchased
        • Lost cart on the site
        • Lost view of product on the site
        • Customer visited section of website
        • Customer visited website
        • Customer viewed product on website
        • Customer viewed product category
        • Item purchased
        • Order is paid
        • Order is cancelled
        • Repeated date
        • Getting into RFM segment
        • Getting into segment
        • System event
        • Order was made/receipt was issued
      • Actions
        • Actualize filter
        • Select customers from segment
        • Run A/B test
        • Assign call
        • Accrue points
        • Accrue bonuses in the loyalty program
        • Limit number of participants
        • Limit poll
        • Send push
        • Send SMS
        • Send e-mail
        • Filter customers
        • Wait X minutes/hours/days
        • Wait until date
        • Check e-mail status
        • Report manager
        • Set tag
      • Campaign report
      • Abandoned cart
    • Control group
    • Campaign recipes
    • Polls
    • Customer profile
    • Personalization
      • Template engine
    • Analytics
      • Dashboard
    • Templates
    • Subscriptions management
    • Receipt attribution
    • Promo codes
    • Settings
      • General settings
      • Fields
      • Directories
      • Observers
      • Users
        • Access rights
      • Regions
      • Constants for templates
      • Mailing categories
      • Managing views
  • Usage
    • Quality of contact information
    • Metrics
    • Regions
    • Cascades
    • Events
    • Recommendations for quality mailings
      • Postmasters
      • DNS configuring
      • Warming up IP address
      • Avatar for mail
  • integration
    • Complete integrations
    • Data exchange
      • Introduction
      • Data structure
      • File exchange
      • SQL server data
      • REST API
      • Data exchange bus
    • JS tracker
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On this page
  • Main information
  • Quality of the customer base
  • Customers
  • Second-purchase customers
  • Amount of revenue
  • Dynamics of quality of customer base
  • Share of customers with repeat purchases
  • Assisted sales
  1. Features
  2. Analytics

Dashboard

PreviousAnalyticsNextTemplates

Last updated 1 year ago

Main information

The Dashboard contains a set of graphs that show short summary analytics on the entire customer base:

  • Quality of customer base;

  • Customers;

  • Dynamics of the quality of the customer base;

  • Percentage of customers with repeat purchases;

  • Assisted sales.

Dashboard is built on the basis of transmitted data on customers and their receipts. It is recalculated four times per 24 hours.

Quality of the customer base

The graph shows the number of customers depending on the time elapsed since the last purchase. The time period for which this graph is calculated is set in the project settings. Usually it equals to one year.

The example shows that the number of customers, who made their last purchase between 7 and 11 months ago, is 1.

Customers

The chart shows what part of customers are repeat customers (made two or more purchases) and what part of revenue comes from repeat customers. The time period for which this graph is calculated is set in the project settings. Usually it equals to one year.

Details are displayed when you hover cursor over the chart area.

Second-purchase customers

The Platform considers that a customer is a second-purchase customer if he/she has two or more receipts. On the chart:

  • Gray area (regular) is the number of customers who have one receipt;

  • Blue area (second-purchase) is the number of customers who have two or more receipts.

Amount of revenue

The Platform shows the revenue attributable to regular and second-purchase customers:

  • Grey area (regulars): revenue coming from customers with one receipt;

  • Blue area (second-purchase customers): revenue from customers with two or more receipts.

Dynamics of quality of customer base

The graph shows the number of customers in the "Best Customers" and "Lost Customers" segments for the selected period by month.

  • Best customers: customers who are in R5, M5 and F5 segments of RFM segmentation at the same time.

Share of customers with repeat purchases

The graph shows the percentage of customers (of the total number of customers in the database) who have two receipts or more in the selected period, divided by months.

In example, 89% of all customers who made purchases in February 2021 are second-purchase customers, that is, they have two or more receipts.

Assisted sales

The chart shows the ratio of regular and assisted sales (in number of receipts or amount of receipts) for selected period, divided by months.

Example shows the ratio of the number of receipts. To see the ratio of receipt amounts, click the Cost tab.

Lost customers: customers who are in the R1 segment of the .

Assisted sales are attributed receipts associated with communications made by the Platform. .

RFM segmentation
Learn more about attributing receipts