Loymax SmartCom
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  • What is Loymax SmartCom?
  • Main
    • Main feature
    • Main terms
    • How to start work
    • Communication types and channels
    • FAQ
  • Features
    • Segmentation
      • Segment builder
      • List of segments
      • RFM segments
      • Tags
    • Mass mailings
      • Mailing list
      • E-mail mailings
      • SMS mailings
      • Push mailings
      • Mailing settings
      • A/B testing in a mailing
      • Mailing report
      • Mailing calendar
    • Campaigns
      • Creating a campaign
      • Campaigns list
      • Triggers
        • Added a product to the container
        • Anniversary
        • Bonuses expected expiration
        • Customer registration
        • Date has come
        • Date come for client
        • Date come for order
        • Days since last visit to the site
        • Days since last order
        • Days since registration
        • Event occurred
        • Item from specific category purchased
        • Lost cart on the site
        • Lost view of product on the site
        • Customer visited section of website
        • Customer visited website
        • Customer viewed product on website
        • Customer viewed product category
        • Item purchased
        • Order is paid
        • Order is cancelled
        • Repeated date
        • Getting into RFM segment
        • Getting into segment
        • System event
        • Order was made/receipt was issued
      • Actions
        • Actualize filter
        • Select customers from segment
        • Run A/B test
        • Assign call
        • Accrue points
        • Accrue bonuses in the loyalty program
        • Limit number of participants
        • Limit poll
        • Send push
        • Send SMS
        • Send e-mail
        • Filter customers
        • Wait X minutes/hours/days
        • Wait until date
        • Check e-mail status
        • Report manager
        • Set tag
      • Campaign report
      • Abandoned cart
    • Control group
    • Campaign recipes
    • Polls
    • Customer profile
    • Personalization
      • Template engine
    • Analytics
      • Dashboard
    • Templates
    • Subscriptions management
    • Receipt attribution
    • Promo codes
    • Settings
      • General settings
      • Fields
      • Directories
      • Observers
      • Users
        • Access rights
      • Regions
      • Constants for templates
      • Mailing categories
      • Managing views
  • Usage
    • Quality of contact information
    • Metrics
    • Regions
    • Cascades
    • Events
    • Recommendations for quality mailings
      • Postmasters
      • DNS configuring
      • Warming up IP address
      • Avatar for mail
  • integration
    • Complete integrations
    • Data exchange
      • Introduction
      • Data structure
      • File exchange
      • SQL server data
      • REST API
      • Data exchange bus
    • JS tracker
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On this page
  • Parameters of e-mail mailings
  • Message parameters
  • Mailing settings
  • E-mail template
  • Formatting text of e-mail
  1. Features
  2. Mass mailings

E-mail mailings

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Last updated 1 year ago

а можно мне чуть больше чем 1 баночку?The E-mail mailings module allows you to send emails to a group of customers from a specified segment.

Parameters of e-mail mailings

Preparing an e-mail mailing consists of the following steps:

  1. in the mailing if necessary.

  2. Filling in the . In the case of A/B testing, you need to fill in several message options.

  3. Filling out the .

Message parameters

Mailing parameters block:

Specify sender’s name and sender’s e-mail address

Specify e-mail address for replies (reply-to) if required. To do this, click the link and enter address in the text field.

You can attach files to the e-mail.

After filling out the message parameters, you can send a test message. To do this, click Test:

To send the message, specify e-mail address and click Send:

Please note, when you specify your e-mail address for the test message, the Platform generates an e-mail for a special test customer, whose e-mail is test@test.com.

This is done due to the fact that in the general case the Platform’s user may not have a customer profile in the database. So users are often surprised when they see test@test.com instead of their e-mail on the unsubscribe page.

Mailing settings

E-mail template

You can use a ready-made e-mail template. To do this, click on the arrow:

Select template:

Formatting text of e-mail

Formatting is available in the text of the e-mail.

  1. Set writing style (header, quote, normal text).

  2. Select text in bold, italics, strikethrough, underline, position (upper/lower index).

  3. Specify font and its size.

  4. Text and background color.

  5. Create bulleted or numbered list.

  6. Insert table/link/picture/horizontal line.

  7. Extend text of the e-mail to full screen.

  8. View/edit source code of the text.

  9. Indent right/left.

  10. Align text left/right, center or width.

12. Preview the e-mail. Select device from which the customer will read the e-mail: smartphone, tablet, computer.

You can see how the e-mail will look like for a particular customer. To do this, enter the customer's full name/telephone number/e-mail address/local identifier (local_id) in the Customer field. For the search results to be unambiguous, it is recommended to search by customer’s phone number/e-mail address/local identifier.

The search in the Customer field is case-sensitive. The customer's first and last name must be capitalized.

Fill out the subject field and text of the e-mail. You can use . is available in the text of the email.

You can add a to track online advertising campaigns. If UTM tag is set, it will be added to all e-mail links.

All types of mailings have the same set of settings. Detailed mailings settings are described .

Insert . For example, select Customer’s last name, and the recipient's last name will automatically appear in the e-mail text.

UTM tag
here
e-mail templates
Formatting
Setting up A/B testing
message parameters
mailing settings
Variable
Mailing parameters block
Sender’s name and address
Address for replies
Attach files
Selecting e-mail template
Formatting text of e-mail