E-mail mailings
Last updated
Last updated
а можно мне чуть больше чем 1 баночку?The E-mail mailings module allows you to send emails to a group of customers from a specified segment.
Preparing an e-mail mailing consists of the following steps:
Setting up A/B testing in the mailing if necessary.
Filling in the message parameters. In the case of A/B testing, you need to fill in several message options.
Filling out the mailing settings.
Mailing parameters block:
Specify sender’s name and sender’s e-mail address
Specify e-mail address for replies (reply-to) if required. To do this, click the link and enter address in the text field.
Fill out the subject field and text of the e-mail. You can use e-mail templates. Formatting is available in the text of the email.
You can attach files to the e-mail.
You can add a UTM tag to track online advertising campaigns. If UTM tag is set, it will be added to all e-mail links.
After filling out the message parameters, you can send a test message. To do this, click Test:
To send the message, specify e-mail address and click Send:
Please note, when you specify your e-mail address for the test message, the Platform generates an e-mail for a special test customer, whose e-mail is test@test.com.
This is done due to the fact that in the general case the Platform’s user may not have a customer profile in the database. So users are often surprised when they see test@test.com instead of their e-mail on the unsubscribe page.
All types of mailings have the same set of settings. Detailed mailings settings are described here.
You can use a ready-made e-mail template. To do this, click on the arrow:
Select template:
Formatting is available in the text of the e-mail.
Set writing style (header, quote, normal text).
Select text in bold, italics, strikethrough, underline, position (upper/lower index).
Specify font and its size.
Text and background color.
Create bulleted or numbered list.
Insert table/link/picture/horizontal line.
Extend text of the e-mail to full screen.
View/edit source code of the text.
Indent right/left.
Align text left/right, center or width.
12. Preview the e-mail. Select device from which the customer will read the e-mail: smartphone, tablet, computer.
You can see how the e-mail will look like for a particular customer. To do this, enter the customer's full name/telephone number/e-mail address/local identifier (local_id) in the Customer field. For the search results to be unambiguous, it is recommended to search by customer’s phone number/e-mail address/local identifier.
The search in the Customer field is case-sensitive. The customer's first and last name must be capitalized.
Insert Variable. For example, select Customer’s last name, and the recipient's last name will automatically appear in the e-mail text.
