Campaigns
What is a campaign
A campaign is a graph that describes the rules of interaction of the Platform with customer profiles.
Campaign editor:
A campaign consists of one trigger and one or more actions. Campaigns can be non-linear, i.e. contain branches.
An example of a campaign: If the customer has placed an order, then:
Wait 1 hour.
Send an e-mail to the customer.
Wait 3 days.
If the e-mail was not opened, then send an SMS to the customer if you have the customer’s phone number.
The Platform launches campaigns once per minute.
You can set rules for a campaign that limit re-entry of customers into the chain. For example, allow a customer to re-enter the campaign after one year at the earliest.
Attribution rules can be configured for a campaign, linking receipts to that campaign.
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