Dashboard
Main information
The Dashboard contains a set of graphs that show short summary analytics on the entire customer base:
Quality of customer base;
Customers;
Dynamics of the quality of the customer base;
Percentage of customers with repeat purchases;
Assisted sales.
Dashboard is built on the basis of transmitted data on customers and their receipts. It is recalculated four times per 24 hours.
Quality of the customer base
The graph shows the number of customers depending on the time elapsed since the last purchase. The time period for which this graph is calculated is set in the project settings. Usually it equals to one year.
The example shows that the number of customers, who made their last purchase between 7 and 11 months ago, is 1.
Customers
The chart shows what part of customers are repeat customers (made two or more purchases) and what part of revenue comes from repeat customers. The time period for which this graph is calculated is set in the project settings. Usually it equals to one year.
Details are displayed when you hover cursor over the chart area.
Second-purchase customers
The Platform considers that a customer is a second-purchase customer if he/she has two or more receipts. On the chart:
Gray area (regular) is the number of customers who have one receipt;
Blue area (second-purchase) is the number of customers who have two or more receipts.
Amount of revenue
The Platform shows the revenue attributable to regular and second-purchase customers:
Grey area (regulars): revenue coming from customers with one receipt;
Blue area (second-purchase customers): revenue from customers with two or more receipts.
Dynamics of quality of customer base
The graph shows the number of customers in the "Best Customers" and "Lost Customers" segments for the selected period by month.
Lost customers: customers who are in the R1 segment of the RFM segmentation.
Best customers: customers who are in R5, M5 and F5 segments of RFM segmentation at the same time.
Share of customers with repeat purchases
The graph shows the percentage of customers (of the total number of customers in the database) who have two receipts or more in the selected period, divided by months.
In example, 89% of all customers who made purchases in February 2021 are second-purchase customers, that is, they have two or more receipts.
Assisted sales
The chart shows the ratio of regular and assisted sales (in number of receipts or amount of receipts) for selected period, divided by months.
Assisted sales are attributed receipts associated with communications made by the Platform. Learn more about attributing receipts.
Example shows the ratio of the number of receipts. To see the ratio of receipt amounts, click the Cost tab.
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