Receipt attribution

Attribution is the rules that allow you to associate receipts with communication. The attribution process assigns communication identifier to receipt. Examples:

• Consider a receipt to be associated with communication if the customer received the communication (in the case of e-mail: opened the e-mail, and in the case of SMS/Viber: the message was delivered) and made purchase within 10 days thereafter;

• Consider a receipt to be associated with communication if customer received the communication and then made a purchase between April 21 and May 1 inclusive.

Attribution settings for mass mailings

Available attribution models for mass mailings and campaigns are different:

• For mass mailings, you can specify the following attribution:

  • number of days since communication was received;

  • target range of dates when purchase must be made in order for it to be accounted;

  • do not attribute receipts for specified communication;

• For campaigns the only options available are the following:

  • number of days since the communication was received;

  • do not attribute receipts for current communication.

Attribution settings for campaigns

In the example below, you can see the summary metrics Total number of receipts, Total amount of receipts and mailing metrics Quantity of receipts, Amount of receipts are calculated using attributed receipt data: