E-mail mailings

а можно мне чуть больше чем 1 баночку?The E-mail mailings module allows you to send emails to a group of customers from a specified segment.

Parameters of e-mail mailings

Preparing an e-mail mailing consists of the following steps:

1. Setting up A/B testing in the mailing if necessary.

2. Filling in the message parameters. In the case of A/B testing, you need to fill in several message options.

3. Filling out the mailing settings.

Message parameters

Mailing parameters block:

Mailing parameters block

Specify sender’s name and sender’s e-mail address

Sender’s name and address

Specify e-mail address for replies (reply-to) if required. To do this, click the link and enter address in the text field.

Address for replies

Fill out the subject field and text of the e-mail. You can use e-mail templates. Formatting is available in the text of the email.

You can attach files to the e-mail.

Attach files

You can add a UTM tag to track online advertising campaigns. If UTM tag is set, it will be added to all e-mail links.

After filling out the message parameters, you can send a test message. To do this, click Test:

To send the message, specify e-mail address and click Send:

Please note, when you specify your e-mail address for the test message, the Platform generates an e-mail for a special test customer, whose e-mail is [e-mail].

This is done due to the fact that in the general case the Platform’s user may not have a customer profile in the database. So users are often surprised when they see [e-mail] instead of their e-mail on the unsubscribe page.

Mailing settings

All types of mailings have the same set of settings. Detailed mailings settings are described here.

E-mail template

You can use a ready-made e-mail template. To do this, click on the arrow:

Select template:

Selecting e-mail template

Formatting text of e-mail

Formatting is available in the text of the e-mail.

Formatting text of e-mail

1. Set writing style (header, quote, normal text).

2. Select text in bold, italics, strikethrough, underline, position (upper/lower index).

3. Specify font and its size.

4. Text and background color.

5. Create bulleted or numbered list.

6. Insert table/link/picture/horizontal line.

7. Extend text of the e-mail to full screen.

8. View/edit source code of the text.

9. Indent right/left.

10. Align text left/right, center or width.

11. Insert Variable. For example, select Customer’s last name, and the recipient's last name will automatically appear in the e-mail text.

12. Preview the e-mail. Select device from which the customer will read the e-mail: smartphone, tablet, computer.

You can see how the e-mail will look like for a particular customer. To do this, enter the customer's full name/telephone number/e-mail address/local identifier (local_id) in the Customer field. For the search results to be unambiguous, it is recommended to search by customer’s phone number/e-mail address/local identifier.

The search in the Customer field is case-sensitive. The customer's first and last name must be capitalized.