Mass mailings
The mailing module allows you to send e-mails, SMS and push notifications to a group of customers.
Creating mass mailing
There are several ways to create mailing:
From the Mass mailing section
From the All customers section
From the Mailing calendar section
By copying
1. Creating mailing from the Mass mailing section
Describe the customers you want to send the newsletter to. Learn more about how to build a segment.
2. Creating mailing from the All customers section
Create a segment in the segment builder, or open an existing segment (Cutomers --> User Segments --> click on the segment name).
In the Customers block, click the button:
3. Creating mailing from the Mailing calendar section
Describe the customers you want to send the newsletter to. Read more detailed information about it in how to build a segment.
4. Creating mailing by copying
Select mailing that should be copied. Click Copy.
Mailing recipients
After describing the customers you want to send the newsletter to, the page will display a list of selected customers and a summary of their information.
You can estimate the volume of the mailing.
Good recipients: customers who can receive the newsletter.
Issue with address: customers who don't have an address, or have an incorrect address.
No subscription: customers who unsubscribed and won't receive the newsletter.
Actual recipients: the number of customers who will receive the newsletter.
You can set a control group size for the mailing to assess the impact of communication on customer behavior. Read more about this here.
For example, a segment has 14,730 customers. This doesn't mean that this exact number of customers will receive the newsletter.
71 customers did not indicate their e-mail address.
In the example, the size of the control group is 10%. This means that 10% of customers will not receive the newsletter.
That leaves 13,257 customers who will receive the newsletter.
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