Triggers

What is trigger

A trigger is an event that activates a campaign. Each type of trigger is parameterized with its own set of parameters. At the output of the trigger, the chain receives an array of customer profiles for which the condition specified in the trigger is met.

Example of a trigger: A customer has placed an order. This trigger includes all customers who have made a purchase in the last 24 hours.

What triggers are there

The following triggers are available on the Platform:

• Abandoned cart;

• Abandoned view;

• Anniversary (Х days before/after):

  • First order/receipt;

  • Last order/receipt;

  • Birthday date;

• Days from the last receipt;

• Days from the customer registration;

• Product added to the container;

• Customer was registered;

• Customer visited section of website;

• Customer visited website;

• Customer viewed product on website;

• Customer viewed product category on website;

• Product was purchased;

• Product from category was purchased;

• Due date;

• Order’s due date;

• Customer’s due date;

• Bonuses expected expiration;

• Order is paid;

• Order is canceled;

• Repeated date;

• Getting into the RFM segment;

• Getting into the segment;

• Event occurred;

• Days passed since the last website visit;

• System event;

• Change of RFM segment;

• Order was made/bill was issued;

Trigger editing

When you create a new campaign, it already has a trigger. By default, it is the Order was made trigger. To change the campaign trigger, double-click it with the left mouse button or right-click and click Edit icon:

Select a new trigger, click OK.